KOVA MONETIZE · REVENUE RECOVERY FOR REJECTED LEADS

Turn some of the leads you reject today into a new revenue opportunity.

KOVA Monetize activates after rejection, identifies eligible requests and assesses whether they can access a relevant alternative without interfering with your primary sales process.

Accepted leads continue through their usual journey. KOVA only acts on rejected requests that meet the rules, permissions and conditions defined for each integration.

Request a pilot assessment Explore the model

Currently launching · Opening the first pilot integrations

Accepted leads remain unaffected Agreed activation rules Measurement from day one

REVENUE RECOVERY LAYERAfter rejection, before the opportunity is lost.

PILOT

Your primary offer rejects the requestThe reason and status are sent to KOVA through the agreed integration.

REJECTED

KOVA checks eligibilityConsent, data integrity, duplicate status, market, exclusions and rejection reason.

CONTROL

Is there a compatible alternative within the pilot?Activation only occurs when the rules, capacity and user experience allow the journey to continue.

YES / NO

The user decides whether to continueThe alternative is presented clearly and the outcome is recorded.

DECISION

THE PROBLEM

A commercial rejection does not always mean the opportunity no longer exists.

The company has already invested in attracting the user, collecting the request and assessing it. When the profile does not fit the primary product, KOVA Monetize can determine—using clear rules and within a controlled pilot—whether another solution may be able to serve that user.

ELEGIBILIDAD

Not every rejection can or should be activated.

KOVA Monetize does not begin by searching for an offer. Its first task is to decide whether the request can validly continue.

POTENTIALLY RECOVERABLE

The user may be a better fit for another solution.

Examples of reasons that could be assessed during a pilot:

Amount or characteristics outside the primary offer's range.
Profile not accepted under the first product's commercial rules.
A need that differs from the solution originally requested.
Market, segment or operational capacity not covered.
Potential fit with an alternative included in the pilot.

NOT ELIGIBLE FOR ACTIVATION

The request must remain outside the recovery process.

KOVA will not continue when any of the following conditions apply:

Insufficient consent or activation basis.
Invalid, incomplete or unverifiable data.
Fraud, suspicious activity or an agreed exclusion.
Duplicate requests not permitted for the operation.
No suitable alternative for the profile.

KOVA Monetize does not attempt to monetize every rejection. It only activates opportunities that meet the agreed rules and can receive a relevant alternative.

HOW IT WORKS

A decision layer between rejection and the alternative.

The process is configured for each pilot and does not alter the journey of requests your company accepts.

Your system makes the decision

The request does not meet one or more criteria for your primary offer.

Original decision

KOVA receives the rejection event

Only the status and variables authorised for the pilot are transmitted.

Integration

We verify whether it can be activated.

We apply the agreed eligibility, exclusion, permission and quality rules.

Control

We assess compatible alternatives

The profile is compared with the conditions of the offers included in the pilot.

Matching

We measure the decision and outcome

We record whether an alternative is shown, whether the user continues and what outcome is produced.

Aprendizaje

TWO WAYS TO PARTICIPATE

The pilot connects companies that reject requests with partners able to serve alternative profiles.

FOR COMPANIES THAT GENERATE LEADS

Assess whether some of your rejected requests still retain value.

KOVA analyses your operation and designs a pilot limited by product, market, rejection reason or volume.

Full protection of the primary channel.
Control over which rejected requests can be activated.
Integration only after your decision.
Measurement of recovered value by segment.
Scale only when a proven fit has been demonstrated.

Assess my rejected leads

FOR PARTNERS WITH AN ALTERNATIVE OFFER

Add your product to a revenue recovery pilot.

Define with KOVA which profiles your solution can serve and under what conditions it should receive an opportunity.

Markets y productos aceptados.
Eligibility and exclusion criteria.
Daily or monthly capacity.
Data required to assess the profile.
Commercial model and outcome validation.

Propose an offer for the pilot

Volume and rejection reasons

We assess how many requests are rejected, why they are rejected and which segments may retain value.

Rules and permissions

We define which data may be used, which requests are excluded and how the user journey should continue.

Offer compatibility

We determine whether an alternative can serve the selected profiles.

Technical integration

We configure the exchange of events, statuses and outcomes required for the pilot.

User experience

We design how the alternative is presented and how the user's decision to continue is recorded.

Measurement and scaling decision

We assess eligibility, activation, conversion and value before deciding the next step.

DECISION ENGINE

First, we decide whether the request can continue. Then we assess fit.

The engine combines the company's rules, the conditions of pilot offers and the operational status of each integration.

Rejection reasonConsentimientoData integrityDuplicate checkMarketProductoElegibilidadCapacidad disponible

CONCEPTUAL PILOT EXAMPLERequest rejected for being outside the primary product's range.

NOT A REAL CASE

REJECTION REASONAmount outside range

CONSENTIMIENTOCondition validated

DATAComplete

DUPLICATE CHECKNot detected

MARKETIncluded in the pilot

PRIMARY OFFERProcess completed

Can the request be activated?YES

Is there a compatible pilot offer?YES

Is capacity available?CHECK

NEXT ACTIONPresent the alternative and record the user's decision.If any condition fails, the process ends without sending the request to another offer.

INTEGRATION AND CONTROL

The technical scope is adapted to each pilot.

The architecture is defined according to the company's system, authorised variables and the experience the user should receive.

Rejection event

API, webhook or another agreed method for communicating the request status.

Configurable rules

Eligible reasons, exclusions, markets, products, limits and permissions.

Continuation experience

Hosted page, redirect or integration adapted to the pilot journey.

Outcome tracking

Activation events, user decisions, conversion and operational status.

WHAT WE WILL MEASURE

Before scaling, we validate which rejected requests retain value.

The first version of reporting will focus on proving the viability of each operation, not on displaying invented figures.

Rejected requests received

Volume included within the technical scope of the pilot.

Eligible opportunities

Requests that pass the agreed activation rules.

Exclusion reasons

Reasons why a request does not continue.

Alternatives shown

Number of users who receive a compatible option.

Users who decide to continue

The user's response to the alternative presented.

Conversions generated

Final outcomes attributed to the pilot offers.

Recovered value

Economic outcome measured under the agreed model.

Performance by rejection reason

Which reasons, profiles and segments show the greatest potential.

Performance by offer and market

Comparison of fit across alternatives and segments.

Financing and credit

Debt solutions

Seguros

Legal services

Energy

Telecommunications

Education and training

Business services

These sectors represent initial areas of evaluation. Actual availability will depend on the companies, offers, markets and conditions included in each pilot.

PREGUNTAS FRECUENTES

What you need to know before starting an assessment.

Is KOVA Monetize already operating with active partners?

KOVA Monetize is currently launching and opening its first pilot integrations. The availability of an alternative will be validated specifically for each market and operation.

Are all rejected leads sent to KOVA?

No. The pilot defines which rejection reasons may be assessed and applies consent, data, duplicate, exclusion and compatibility controls before continuing.

What happens to the leads my company accepts?

Nothing changes. KOVA only activates after your primary process has rejected the request.

What does KOVA need to assess a pilot?

Approximate volume, markets, products, rejection reasons, current flow, available variables, activation conditions and technical integration capabilities.

Is a specific amount of recovered revenue guaranteed?

No. The initial objective is to determine whether there is a genuine fit. Availability, conversion and value will depend on the profile, offers and conditions of each operation.

PRIMERAS INTEGRACIONES

Find out whether your rejected leads can become a second opportunity.

We will assess your volume, rejection reasons, markets, current process and activation conditions to determine whether a viable pilot exists.

Request a pilot assessment

KOVA Monetize is currently launching. The availability of alternatives will depend on the market, profile, activation rules and partners included in each pilot.