KOVA ADS · QUALIFIED DEMAND FOR ADVERTISERS

The performance infrastructure connecting advertisers with qualified demand.

KOVA Ads connects your company with people actively looking for your solution through more than 200 proprietary marketplaces and digital channels. We filter every request against your specific criteria so your team can focus on converting the right opportunities into sales.

200+proprietary digital products
500+advertisers in the ecosystem
300K+leads managed every month
25+active markets
MORE THAN 200 PROPRIETARY DIGITAL PRODUCTS

Digital assets built to attract users with a specific need.

Each product responds to a different intent and captures the context required before connecting the user with a company.

01 · Comparison platforms
Decision support

They help users understand and compare their options.

Experiences designed for decisions where price, requirements, terms or providers need to be evaluated.

Finance · Insurance · Energy · Services

Best fit

High-consideration journeys where context, comparisons and eligibility matter before a handoff.

02 · Marketplaces
Matching logic

They connect demand, supply and available capacity.

Products that structure a need and route each opportunity to the company best positioned to handle it.

Multiple advertisers · Routing · Availability

Best fit

Journeys that require qualification, routing logic and dynamic matching based on fit and capacity.

03 · Aggregators and brands
Audience building

They build audiences around a specific vertical.

Specialist brands that generate recurring traffic, authority and proprietary demand in high-value sectors.

SEO · Media buying · Affiliate · Direct

Best fit

Specialist verticals where repeat traffic, editorial trust and ongoing acquisition build proprietary demand.

HOW IT WORKS

From user intent to an opportunity ready for your team.

KOVA connects every stage so advertisers receive more context, greater control and opportunities aligned with their criteria.

01
CURRENT STAGE

We attract demand

SEO, media buying, affiliate distribution and direct traffic.

CONFIGURABLE QUALITY

Define what a valid lead means for your business.

We do not apply a generic filter. Together, we define the questions, rules and exclusions that determine whether an opportunity can progress. These criteria are built into acquisition from the start to reduce friction and improve fit before delivery.

Typical criteria: location, product, amount, income, eligibility, urgency, documentation, duplicate status, consent and campaign-specific exclusions.

AUTOMATED ASSIGNMENT EXAMPLEAn opportunity is matched against each advertiser's criteria and available capacity.
RESULT: ADVERTISER B
MarketItaly
Requested serviceDebt solution
Declared amount18.000 €
ConsentVerified
Duplicate statusNot detected
Initial validationPassed
ADVERTISER A · NOT ELIGIBLENot assigned. This advertiser only accepts requests above €25,000.
ADVERTISER B · OPPORTUNITY ASSIGNEDDelivered. The request meets the advertiser's criteria and the campaign has available capacity.
ADVERTISER C · ELIGIBLE, NO CAPACITYNot delivered at this time. The profile is eligible, but the advertiser's daily limit has been reached.
COMMERCIAL MODELS

The commercial model adapts to the outcome you want to achieve.

We configure criteria, volumes, validation, exclusivity and payment terms to align risk and return for both parties.

CPL

Cost per lead

Payment for each opportunity that meets the agreed criteria and is delivered correctly.

PREDICTABLE VOLUME
PAY PER VALIDATION

Pay per validation

The advertiser pays only for requests reviewed and accepted under the agreed criteria.

QUALITY CONTROL
CPA

Cost per acquisition

Payment is linked to a sale, completed agreement or other predefined final outcome.

OUTCOME ALIGNMENT
CUSTOM AGREEMENTS

Tailored terms

Exclusivity, daily caps, geographies, schedules, Net 30 terms and integrations adapted to the operation.

LONG-TERM RELATIONSHIPS
CASE STUDIES · RESULTS BY CATEGORY

Different advertiser profiles. One infrastructure for scaling acquisition.

A selection of results grouped by vertical and market. Each case shows a different way to use KOVA's digital products, distribution and technology to generate recurring conversions.

CONSUMER CREDITFRANCE

Demand distribution across several financing solutions.

Aggregated data from three French programmes with different journeys, audiences and acceptance criteria.

1.653.628clicks
67.335conversions
4,07%conversion rate
3programmes aggregated
MULTIPLE PROGRAMMES · SPECIALIST DISTRIBUTION
PERSONAL LOANSITALY + FRANCE

One advertiser scaled across two European markets.

Acquisition and conversion adapted to search intent, market conditions and the financial product.

1.614.624clicks
72.543conversions
4,49%conversion rate
2markets scaled
INTERNATIONAL EXPANSION · RECURRING OPERATION
LOAN MARKETPLACESSPAIN + MEXICO

High-volume demand for online credit products.

Three assets designed for users comparing or applying for financing alternatives in Spanish-speaking markets.

3.880.105clicks
184.308conversions
4,75%conversion rate
3assets analysed
HIGH VOLUME · PROPRIETARY PRODUCTS
DEBT SOLUTIONSITALY

Specialist demand for a high-intent service.

A dedicated journey for users seeking support with debt.

185.641clicks
19.313conversions
10,40%conversion rate
1 in 10clicks converts
HIGH INTENT · VERTICAL PRE-QUALIFICATION

Aggregated results from the programmes shown during the period analysed. These figures describe historical volumes and conversion rates and do not guarantee future performance. Commercial names should only be published where express authorisation has been granted.

DELIVERY AND INTEGRATION

Demand flows directly into your team's operation.

We adapt delivery to your CRM, sales platform or internal infrastructure. Configuration can include real-time responses, volume limits, schedules, priorities, distribution rules and error handling.

QUALIFIED DEMAND KOVA
ADS
Validated opportunity
YOUR OPERATION

Connected to the stack your team already uses.

Delivery is configured around your existing workflow, with validation, routing and reporting handled in real time.

SECTORS

Specialist demand for high-value decisions.

We operate products in verticals where context, eligibility and provider selection are essential.

01Loans and credit02Mortgages and financing03Debt solutions04Insurance 05Legal services06Real estate07Energy and utilities08Telecommunications 09Home improvement10Mobility11Education12Other specialist services
LET'S TALK ACQUISITION

Define the customer you need. KOVA generates and qualifies the demand.

Tell us about your product, market, acceptance criteria and monthly capacity. We will assess which KOVA products and demand sources can support your growth strategy.