KOVA · INTERNATIONAL PERFORMANCE GROUP

KOVA is an international performance group.

We bring together proprietary digital products, technology, artificial intelligence and specialist partners to generate customers, sales and new revenue streams.

KOVA team KOVA team at work KOVA team members
KOVA team
200+proprietary digital products
300K+leads managed every month
500+advertisers across the ecosystem
25+active markets
12 yearsbuilding performance models
OUR MODEL

We build and operate the digital products that generate qualified demand.

A proprietary system connecting product, acquisition, data and commercial execution. Each stage feeds the next and returns signals that keep the entire engine improving.

KOVA DEMAND ENGINE 01 / 04
KOVA MARKETPLACE
COMPARE
4.8
01 · PRODUCT

We build proprietary digital assets

We develop brands, marketplaces, comparison platforms, aggregators, landing pages and digital experiences built around real user needs in high-value sectors.

BrandsMarketplacesComparatorsLanding pages
LIVE ACQUISITION ACTIVE
SEO38%
MEDIA31%
PUBLISHERS19%
OTHER12%
02 · ACQUISITION

We capture purchase intent

We acquire users through SEO, paid media, publishers and distribution, creating a recurring flow of people actively looking for a specific solution.

SEOPaid mediaPublishersDistribution
LEAD QUALITY Prequalification engine
AI
92SCORE
Intent94
Fit87
Data96
Eligibility89
PREQUALIFIED ROUTE TO BEST MATCH →
03 · DATA + AI

We validate and pre-qualify each opportunity

We collect the required information, apply business criteria and use technology and artificial intelligence to prioritize and route each request.

ValidationBusiness rulesScoringAI
QUALIFIED LEAD
ADSAdvertiserCPL · CPA
PARTNERSSpecialist partnerCPA · Revenue share
AFFILIATEPublisherIncremental revenue
MONETIZEAlternative routeRecovery
04 · DISTRIBUTION

We connect demand with execution capacity

Each opportunity is routed to an advertiser, handled with a specialist partner, monetized for a publisher or redirected into an alternative revenue path.

KOVA AdsKOVA PartnersKOVA AffiliateKOVA Monetize
THE KOVA PERFORMANCE ENGINE

Infrastructure built to generate, qualify, distribute and monetize demand.

All four business units share product, data and operating capacity. KOVA connects the full value chain, from the first user interaction to revenue.

PRODUCT → DEMAND → DATA → REVENUE
Build Digital products
BUILD

Brands, marketplaces, comparison platforms and proprietary products.

Digital assets designed around real needs and built to generate demand at the source.

Acquire Acquisition
ACQUIRE

SEO, paid media, publishers and distribution channels.

We capture high-intent users through diversified sources and a recurring acquisition flow.

Capture Structured data
CAPTURE

Forms, consent, validation and enrichment.

We turn intent into structured, validated information ready for decision-making.

Qualify Scoring and AI
QUALIFY

Scoring, intent, business rules and prioritization.

We evaluate quality, context and fit to decide which opportunities should move forward first.

Route Routing and CRM
ROUTE

Assignment, integration, tracking and commercial management.

Each opportunity is connected to the channel, partner or team best equipped to execute it.

Monetize Revenue
MONETIZE

Leads, sales, commissions and new revenue streams.

The system turns demand into measurable results and feeds performance signals back into the next cycle.

THE KOVA ECOSYSTEM

Four business units. One shared network of products and technology.

Each unit serves a different commercial relationship, while all four run on KOVA’s digital assets and shared performance infrastructure.

ONE SHARED INFRASTRUCTURE
Digital productsAcquisitionData & AIRouting & CRMRevenue
PERFORMANCE IN ACTION

Results built on proprietary assets and long-term relationships.

We do more than deliver traffic. We build recurring acquisition systems designed to become a reliable source of new business.

KOVA ADS · Consumer lending Italy
53,159 conversions generated

High-volume acquisition for an international financial institution.

588,572 clicks converted into 53,159 registered opportunities, with a 9.03% conversion rate.

588,572 Clicks generated
9.03% Conversion rate
≈ 5,300 Estimated loans
Outcome

Measurable, scalable volume in a high-intent financial product. Estimate: ≈ €38M financed · ≈ €2.2M in annual financial margin.

KOVA Partners · Financing Spain
€20M+ in private-capital loans

Specialist infrastructure built and optimized over five years.

Product, acquisition, pre-qualification and CRM operated alongside financial specialists.

5 years Developing the model
Full funnel Product → CRM
Partner model Specialist execution
Outcome

Complex financial demand converted into real opportunities and completed transactions through shared infrastructure.

ASSETS AND DISTRIBUTION

KOVA scales through what it owns, operates and connects.

We build proprietary digital assets, concentrate demand in high-value verticals and connect it with an international network of advertisers and partners.

01Proprietary assets 02Qualified demand 03Distribution
DIGITAL PORTFOLIO 200+

Proprietary digital products that turn intent into demand.

Brands, comparison platforms and digital products developed and operated by KOVA to capture users with a specific need and turn that intent into a measurable commercial opportunity.

OWNED & OPERATED PRODUCT · DATA · ACQUISITION
ADVERTISER NETWORK 500+

A network built to absorb demand at scale.

We work with more than 500 companies through performance agreements and long-term strategic relationships, connecting each opportunity with the right destination.

CPLPay per qualified lead
CPAPay per action or conversion
DirectDirect distribution agreements
StrategicRecurring relationships and partnerships
PERFORMANCE DISTRIBUTION RECURRENT RELATIONSHIPS
VERTICALS 10+

Expertise that transfers across high-value sectors.

We apply the same product, acquisition and qualification capabilities across categories where user intent can become a measurable commercial relationship.

01Finance 02Debt 03Insurance 04Legal 05Real Estate 06Energy 07Education +More
MULTI-VERTICAL REPLICABLE KNOW-HOW
KOVA MONETIZE · NEW BUSINESS UNIT

A second opportunity for demand that does not convert.

When a lead does not fit the primary product, KOVA Monetize finds a relevant alternative to recover value from an opportunity that would otherwise be lost.

HOW IT WORKS 3 steps
01
INPUT Rejected lead

It does not fit the primary product.

02
KOVA MONETIZE Finds alternatives

It analyzes the request and finds a relevant alternative.

03
OUTCOME Recovered lead

The request finds a new opportunity to create value.

Before: the journey ended Now: demand has a second route
INTERNATIONAL CAPABILITY

Infrastructure built to operate across multiple markets.

We adapt products, acquisition, forms, processes and commercial relationships to the language, regulations and behavior of each market.

25+

Active markets

Active markets

Products and models adapted to different geographies.

Back
3 hubs

International presence

International presence

Valencia, Porto and Mexico City.

Back
500+

Advertisers

Advertisers

A diverse network of buyers and partners.

Back
360º

Value chain

Value chain

From asset creation to monetization.

Back
BUILD · ACQUIRE · QUALIFY · MONETIZE

Let’s connect your next growth opportunity with the KOVA ecosystem.

Whether you want to acquire customers, build a business with a specialist partner, monetize an audience or recover unconverted demand, we want to hear about the opportunity.