ABOUT US

Why Kova Builder exists💥

Kova Builder was created to solve a recurring problem:

Great service businesses struggle to acquire and convert demand efficiently, even when the service itself is valuable and the market opportunity is clearly there. We build companies that fix that problem at scale.

2014

Svetlo Penkovski founded Finansi Group in Barcelona 🏅

2015

Launch of our first product: Kreditiweb! We opened our first offices in Barcelona 🌟

2016

We are moving again! this time to a bigger office 😎

We launched Sofkredit, our own private equity lending service 🫱🏻‍🫲🏾

Pandemic hit us hard, but we started collaborating with French companies! Oh là là 🥐

We launched Finandon! We opened our first offices in México! 🌮

We reached our first million turnover! 🤑

👋🏽 Goodbye Barcelona! We moved to Valencia 🍊

We launched MrFinan & started trading on la bella Italia 🤌🏽🍝

❤️ We opened our Headquarters in Valencia and we create Loanko ⚖️

MrFinan starts rocking on the USA🤘🏼& also Germany!! 🥨

Hello Portugal! We opened our office and entered the Bank of Portugal

2017

2018

2019

2020

2021

2022

2023

2024

2025

Our history

Our mission

At Kova Builder, our mission is to design and scale the next generation of tech-enabled companies that transform how services operate and grow.

We identify structural inefficiencies in fragmented markets and convert them into scalable, innovative, and profitable business models. By leveraging data, automation, and performance-driven systems, we build sustainable growth engines that create long-term impact and redefine industry standards.

Our vision

To become the leading venture builder for complex, service-based industries, building and scaling the next generation of tech-enabled, revenue-driven companies across multiple markets and geographies.

Our vision is to systematically identify inefficiencies in fragmented sectors and transform them into structured, scalable businesses powered by data, automation, and performance-driven growth models — creating a global portfolio designed for long-term value, operational excellence, and continuous market evolution.

Team Kova Builder

Svetlo Penkovski

Founder & CEO

Celia Mayor

Ezequiel Couso

Selma Mejia

María Rosas

CLO

Thomas

Motivation Manager 🐾 CEO lover

Jorge Blasco

Raffaele Cortese

UX, UI & Brand Manager

Paid & SEO Manager

COO

CFO

CTO

Judith Tavira

Petru Pastela

Jose Fernández

Ivan Yaroslavskyy

Legal & HR Manager

Platforms Manager

Project IT Manager

Backend Manager

Our mission

At Kova Builder, our mission is to create the next generation of tech-driven startups that transform industries and solve real-world challenges.

We focus on identifying market inefficiencies and turning them into scalable, innovative, and profitable businesses. Our goal is to drive long-term, sustainable impact by using cutting-edge technology and data-driven strategies to disrupt markets and redefine industries.

Our vision

To be the world’s leading Venture Builder, building and scaling high-performance digital startups that lead the way in innovation and disruption.

We aim to redefine industries by creating businesses that aren’t just profitable, but that set new standards for what’s possible, delivering lasting value and making a real difference in the world. Our vision is to empower companies that challenge the status quo and build a future of continuous growth and transformation.

Our values

The Kova culture is defined by ethical and professional principles that constitute our philosophy and define the way we work.

Transparency

Collaboration

Integrity

Innovation

Improvement

Commitment

We prioritize transparency, communicating openly and accurately to foster trust and ensure clarity in everything we do.

We foster teamwork and collaboration, uniting diverse skills to create a dynamic, innovative, and productive work environment.

We uphold honesty, reliability, and ethics, ensuring consistency in our actions and building lasting trust with our people.

We constantly seek cutting-edge technology to meet market demands, staying ahead of trends and innovating.

We focus on continuous improvement, optimizing products, services, and processes to enhance quality, performance.

We are committed to our goals, tackling challenges with focus, perseverance, and determination to exceed expectations.

Work with us!

We’re always looking for talent, passion, and drive. At KOVA BUILDER, it's not about degrees or certifications—we value attitude, aptitude, and enthusiasm. Whether you’re a coding genius, a marketing expert, a creative visionary, or something entirely different, we believe there’s a place for you in our team. Ready to make an impact?